Why the "industry" means more then insurers

When Oregon considered creating its Health Insurance Exchange, there were two key issues of dispute.

• Would the exchange be an "active purchaser", with the ability to exclude carriers even though they met federal qualifications?
• How many board members could be from the "health care industry," where that was broadly construed to mean insurers and providers.

 In discussions of the latter issue, it was routine to see questions about why doctors should be excluded or to simply construe "industry" as meaning insurers.  Implied was that providers were disinterested parties not at all concerned about money.  Here is a headline that puts such thinking in its place:

AMA opposes ‘active purchaser’ model for exchanges

H/T Incidental Economist